LUUX Media has announced the launch of LUUX IQ, a new wealth intelligence platform designed to help businesses identify, understand and prioritise their most valuable customers, prospects and opportunities.

The new business will be led by Manuel Bianchi as CEO, who brings more than 15 years of experience across wealth intelligence, data and commercial growth, having built and scaled businesses internationally and led sales organisations across multiple global markets.

LUUX IQ has been created to address a challenge LUUX has repeatedly encountered across the luxury sector – businesses are generating and holding significant volumes of customer and prospect data, but often have limited visibility of the true wealth, influence and commercial potential behind the individuals within it.

LUUX IQ is designed to make that opportunity visible.

Within minutes, the platform can build a detailed intelligence picture around an individual, revealing indicators of wealth, business interests, influence, relationships and wider commercial potential.

This enables businesses to better understand who sits behind an enquiry, identify high-value individuals within existing databases and CRMs, prioritise the opportunities that warrant greater attention, and approach important relationships with significantly more context.

The platform brings together two complementary areas of expertise.

LUUX Media has spent more than a decade helping some of the world’s leading luxury brands understand, reach and engage HNW and UHNW audiences across sectors including luxury real estate, hospitality, private aviation, yachting and luxury goods.

Manuel brings more than two decades of experience working at the intersection of wealth, data, relationships and commercial growth, having previously held a senior leadership role at one of the industry’s leading global businesses.

Kevin Hilton, Co-Founder and COO of LUUX Media said:

“Over the years, we’ve seen first-hand how difficult it can be for even the world’s leading luxury businesses to understand the true value sitting behind their enquiries and within their existing databases.

“Someone can enter a CRM as simply a name, email address or enquiry, when in reality they may represent an extraordinary opportunity. The challenge is knowing that before the opportunity is missed.

“LUUX IQ has been built to reveal that intelligence quickly and make it commercially useful. Bringing Manu in to lead the business was a huge part of our ambition for IQ. His experience in this space is exceptional, and combining that with LUUX’s understanding of HNW and UHNW audiences gives us an incredibly strong foundation from which to build.”

Manuel Bianchi, CEO of LUUX IQ said:

“For more than 15 years, I’ve worked with organisations looking to better understand and build relationships with the world’s wealthiest individuals. One challenge has remained remarkably consistent: the most valuable opportunities aren’t always the most obvious.

“What attracted me to LUUX IQ was the opportunity to bring together deep wealth intelligence expertise, LUUX’s understanding of HNW and UHNW audiences, and a new generation of technology to solve that problem.

“LUUX IQ gives businesses the ability to understand considerably more about the individual behind an enquiry or relationship, within minutes. That intelligence can fundamentally change how an opportunity is prioritised, approached and ultimately developed.

“We’re at the beginning of what I believe can become an incredibly important intelligence layer for businesses operating at the highest end of the market.”

LUUX IQ will initially focus on businesses operating across luxury and other sectors where understanding and developing high-value relationships is commercially critical.

The platform forms part of LUUX Media’s continued expansion beyond its core performance marketing business, building on more than a decade of expertise in understanding and engaging the world’s wealthiest audiences.

LUUX IQ is now launching to selected businesses, with demonstrations available from Wednesday 19th August.

To learn more, visit LUUXIQ.com