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LUUX Media
Thomas House, 

84 Eccleston Square, 

London SW1V 1PX
View on map
+44 2071172924
hello@luux-media.com

LUUX Media
Thomas House, 

84 Eccleston Square, 

London SW1V 1PX
View on map
+44 2071172924
hello@luux-media.com

Transforming lead quality and
reducing acquisition costs

0 x

Increase in conversion rate

0 x

Increase in Qualified Leads

0 %

Reduction in cost-per-qualified lead

  • 0 x

    Increase in conversion rate

  • 0 x

    Increase in Qualified Leads

  • 0 %

    Reduction in cost-per-qualified lead

    The Challenge

    Edmiston faced two critical issues limiting their lead generation effectiveness. First, they relied on existing site-wide CTAs (Chat, Contact, and Yacht inquiry) for lead generation, resulting in low conversion rates. Second, they struggled with poor lead quality - the majority of leads were unqualified prospects, making it difficult to identify genuine charter clients from their lead flow and overwhelming the sales team with unqualified inquiries.

    The Challenge

    Edmiston faced two critical issues limiting their lead generation effectiveness. First, they relied on existing site-wide CTAs (Chat, Contact, and Yacht inquiry) for lead generation, resulting in low conversion rates. Second, they struggled with poor lead quality - the majority of leads were unqualified prospects, making it difficult to identify genuine charter clients from their lead flow and overwhelming the sales team with unqualified inquiries.

    The Solution

    Creative
    Paid Media
    Paid Social
    We developed a custom landing page designed specifically for lead generation, improving user experience and streamlining the inquiry process. To address lead quality issues, we implemented a secondary qualifying form with strategic questions around budget, charter experience, timeframes, and destinations. This dual approach was paired with targeted paid social and search campaigns, using performance-optimised video ads from the LUUX Lab team, to drive qualified traffic and maximise conversion potential.

    The Solution

    Creative
    Paid Media
    Paid Social
    We developed a custom landing page designed specifically for lead generation, improving user experience and streamlining the inquiry process. To address lead quality issues, we implemented a secondary qualifying form with strategic questions around budget, charter experience, timeframes, and destinations. This dual approach was paired with targeted paid social and search campaigns, using performance-optimised video ads from the LUUX Lab team, to drive qualified traffic and maximise conversion potential.

    The Results

    The custom landing page and targeted campaigns drove a dramatic increase in conversion rates, while the secondary qualifying form transformed lead quality. Despite generating fewer total leads, we achieved a substantial increase in qualified prospects, demonstrating that strategic qualification can improve both efficiency and effectiveness. Most importantly, the cost per qualified lead decreased significantly, delivering better ROI whilst reducing the burden on the sales team through higher-quality lead flow.

    The Results

    The custom landing page and targeted campaigns drove a dramatic increase in conversion rates, while the secondary qualifying form transformed lead quality. Despite generating fewer total leads, we achieved a substantial increase in qualified prospects, demonstrating that strategic qualification can improve both efficiency and effectiveness. Most importantly, the cost per qualified lead decreased significantly, delivering better ROI whilst reducing the burden on the sales team through higher-quality lead flow.
    “What sets LUUX apart is not only their proficiency in performance marketing but also their deep understanding of our end consumer. This ensures Edmiston remains visible to our desired audience and drives meaningful results.”

    Alex Holden

    Strategy Director, Edmiston Yachts

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    Digital Marketing?

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