The insights that will transform your luxury marketing strategy

  • Uncover the dominant UHNW channel that many brands aren't using
  • Understand why traditional lead qualification methods are failing
  • Discover how peer influence plays a role in luxury purchase decisions
  • Learn which luxury category will see unprecedented growth in the next 12 months
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Chapter 01

Digital Habits of the 0.1%

  • Discover the platforms where UHNWIs engage multiple times per day
  • Understand how communication preferences are evolving in luxury
  • Learn why some widely-used platforms fail to reach elite audiences
  • Discover which platforms deserve your marketing focus and budget
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Chapter 02

The Luxury Customer
Journey Decoded

  • Discover how social media influences luxury purchase decisions
  • Learn the validation steps UHNWIs take before high-value purchases
  • Understand why some attribution models fail to capture the true UHNW customer journey
  • Reveal the touchpoints that build confidence in luxury buying decisions
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Chapter 03

The Reality of High-Value Digital Transactions

  • Discover how brand familiarity transforms online purchasing confidence
  • Learn why traditional phone-based lead qualification is failing
  • Understand the role of Executive Assistants in luxury purchase decisions
  • Reveal the communication preferences that some brands are missing
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Chapter 04

The Inner Circle Effect

  • Discover how peer influence drives luxury purchasing decisions
  • Learn why device preferences matter for luxury targeting precision
  • Understand why network recommendations carry exceptional weight
  • Reveal how to transform customers into powerful brand advocates
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Chapter 05

UHNW Spending Patterns

  • Discover which luxury category will see unprecedented growth in the next 12 months
  • Learn how spending priorities are shifting towards experiences
  • Understand the hierarchy of luxury investment preferences
  • Reveal the opportunities this creates for different luxury sectors
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Insights & recommendations
to transform your luxury marketing

Unique insights into the world's wealthiest consumers and our strategic framework to help you elevate your luxury marketing strategy, including:

  • How to monetise your existing database effectively
  • How to effectively measure and attribute luxury digital marketing
  • Precision UHNW targeting strategies
  • Which channels you should be using to reach UHNWIs
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Discover the surprising realities

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Why 69% of UHNWIs have been directly influenced by social media to make luxury purchases
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The communication method 89% use multiple times daily
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How brand familiarity transforms purchase confidence by 84%
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Which luxury category will see 83% spending increases in 2025
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Why 69% of UHNWIs have been directly influenced by social media to make luxury purchases
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The communication method 89% use multiple times daily
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How brand familiarity transforms purchase confidence by 84%
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Which luxury category will see an 83% increase in spending in the next 12 months

    Request the Ultra Affluent REPORT 2025

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