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LUUX Media
Thomas House, 

84 Eccleston Square, 

London SW1V 1PX
View on map
+44 2071172924
hello@luux-media.com

LUUX Media
Thomas House, 

84 Eccleston Square, 

London SW1V 1PX
View on map
+44 2071172924
hello@luux-media.com

Delivering increased ROAS
and revenue growth

0 X

Increase in conversion rate

0 X

Increase in ROAS

0 %

Increase in Booking Revenue

  • 0 X

    Increase in conversion rate

  • 0 X

    Increase in ROAS

  • 0 %

    Increase in Booking Revenue

    The Challenge

    Clinique La Prairie faced a key strategic challenge: successfully deploying a completely renewed brand identity, representing a significant shift, while preserving conversion performance. This transition required the development of new creatives aligned with the updated messaging and brand identity, while ensuring that their rollout did not disrupt user engagement or booking intent. They also wanted to refine the targeting approach, optimising segmentation to focus on specific regions and enable more informed, market-specific decisions.

    The Challenge

    Clinique La Prairie faced a key strategic challenge: successfully deploying a completely renewed brand identity, representing a significant shift, while preserving conversion performance. This transition required the development of new creatives aligned with the updated messaging and brand identity, while ensuring that their rollout did not disrupt user engagement or booking intent. They also wanted to refine the targeting approach, optimising segmentation to focus on specific regions and enable more informed, market-specific decisions.

    The Solution

    Creative
    Paid Media
    Paid Social
    We developed new ad creative with multiple messaging angles and built a new landing page, immediately improving user engagement and conversions. Campaign targeting was restructured from individual locations to a broader regional approach, layered with high-quality lookalike audiences based on actual converters, allowing Meta's algorithm to perform more effectively. We also implemented improved tracking and tagging, enabling accurate attribution and data-driven campaign optimisation.

    The Solution

    Creative
    Paid Media
    Paid Social
    We developed new ad creative with multiple messaging angles and built a new landing page, immediately improving user engagement and conversions. Campaign targeting was restructured from individual locations to a broader regional approach, layered with high-quality lookalike audiences based on actual converters, allowing Meta's algorithm to perform more effectively. We also implemented improved tracking and tagging, enabling accurate attribution and data-driven campaign optimisation.

    The Results

    The custom landing page and targeted campaigns drove a dramatic increase in conversion rates, while the secondary qualifying form transformed lead quality. We achieved a 7.25x increase in leads and a substantial increase in qualified prospects, demonstrating that strategic qualification can improve both efficiency and effectiveness. Most importantly, the cost per qualified lead decreased significantly, delivering better ROI whilst reducing the burden on the sales team through higher-quality lead flow.

    The Results

    The custom landing page and targeted campaigns drove a dramatic increase in conversion rates, while the secondary qualifying form transformed lead quality. We achieved a 7.25x increase in leads and a substantial increase in qualified prospects, demonstrating that strategic qualification can improve both efficiency and effectiveness. Most importantly, the cost per qualified lead decreased significantly, delivering better ROI whilst reducing the burden on the sales team through higher-quality lead flow.
    “LUUX have done a tremendous job delivering an offline conversion process that allows us to optimise our campaigns towards lead quality. Our conversion rate has more than doubled.”

    Chief Marketing Officer

    Clinique La Prairie

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