We restructured the Google Ads account to consolidate media budget and target UHNW high-intent keywords, ensuring sufficient budget was channelled through competitive terms to improve overall search impression share and generate higher-quality enquiries. We implemented server-side tracking across Google and Meta to ensure high-quality data continuity, alongside offline conversion tracking to capture lead stages and create a feedback loop to the ad platforms. We also consulted on demand generation creative activated via Instagram, targeting HNW locations in the USA and UHNW audiences through hypertargeting and device IDs to seed the funnel and maintain brand awareness.