Our keyword targeting identifies the specific search behaviours of UHNW audiences through data-led analysis of your brand and industry vertical. We focus on high-intent keywords based on search volume and opportunity, ensuring your budget reaches prospects actively seeking luxury products and services.

Our understanding of the UHNW purchase journey shows that many branded search conversions can happen organically without branded search campaigns. We continually adjust budget allocation, redirecting spend to where it will have the greatest impact on performance and avoiding wasted spend on conversions that would occur anyway.

Traditional Google optimisation methods aren't effective at the low volumes typical of UHNW search. We've developed an innovative solution that assigns values to offline conversions based on lead quality, using value-based bidding to focus your paid search budget on high-quality UHNW prospects.

We manage paid search and paid social as integrated channels rather than separate silos, recognising how paid social drives awareness that's then captured through paid search. Using advanced attribution modelling and lift studies, we constantly analyse how these channels interact based on our unique insights into UHNW behaviour, ensuring optimal budget allocation and performance across your campaigns.